Our Work

Online Advertising

Campaign for Disability Employment

The U.S. Department of Labor’s Campaign for Disability Employment wanted to expand its reach and engagement on social media. WSITS created an editorial calendar that highlighted dates important to the disability community - such as the anniversary of the ADA – and tracked relevant current events, then crafted content aimed at attracting fans and followers and getting them to participate in the conversation. WSITS also recommended organizations and individuals to connect with on the various social platforms. Short advertising flights on Facebook targeted toward users with an interest in disabilities -- indicated either by their self-identified interests or other pages they liked – also helped raise awareness of the campaign. After 10 months, the number of Likes on Facebook had increased 251 percent; the number of followers on Twitter had increased 927 percent and the members of the LinkedIn group had increased 55 percent. Most posts on Facebook are seen by 25 percent to 50 percent of the more than 16,000 users who have liked the page. Read More

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Mancave

WSITS modified the Taylor Swift karaoke contest platform for use in a Pittsburgh-focused Win a Man Cave contest. Contestants could upload a photo or video showing why they deserved to win a man cave makeover. Visitors could vote on each entry and forward the entries they liked best to friends. WSITS also filmed a video with Pittsburgh Steeler Ryan Clark and his family to introduce the contest. Read More

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Protecting America

Winning Strategies ITS – and sister company, Winning Strategies PR, which covers the public relations strategies – has managed and provided ongoing Web consulting and development for ProtectingAmerica.org, a coalition pushing for the creation of national and state catastrophe funds. WSITS designed and developed the coalition’s website - protectingamerica.org - as well as 11 state or regional microsites under the coalition umbrella. More than 41,000 letters were sent through the online advocacy module to more than 4,100 targets, helping to pass a catastrophe bill in the U.S. House of Representatives. Read More

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Speak Up When You're Down

WSITS redesigned and restructured the website for the state’s postpartum depression awareness campaign. The Speak Up When You’re Down site was given a modern design and content was better organized to focus on the likely visitors to the site – new mothers, family members and healthcare professionals. Video testimonials were filmed and added to the site so visitors could be inspired by survivor stories. The site was heavily optimized and supported by a paid search ad campaign. Read More

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Taylor Swift Sing to Win Karaoke

In order to promote Verizon FiOS and a Taylor Swift concert tour, WSITS created a contest platform that allowed users to upload a karaoke video of themselves singing a Taylor Swift song. Visitors to the site could view the videos, forward them to a friend and vote on the video they liked best. The videos shuffled randomly to give all contestants a fair shot at appearing on the first page of entrants. The videos auto-played when the site opened. Read More

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Ultimate Eye Candy

Verizon wanted to create a buzz before introducing its FiOS TV service to New Jersey consumers. WSITS presented the Ultimate Eye Candy online game show, a reality-based program that married elements of popular TV shows: homemade videos, celebrity judges and viewer participation through video upload and voting. Participants could upload videos describing their ultimate eye candy or attend an event where street teams filmed videos. On ultimateeyecandy.com, visitors could view the videos and vote for their favorites. “Survivor” contestant Stephenie Lagrossa was one of three celebrity judges who responded comically to each video. The contest ran for six weeks before the announcement that it was sponsored by Verizon. Read More

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